Stealth applicants uncovered

Across August, we surveyed international and EU stealth applicants, those who had never made themselves known to a university before submitting an application, to gain a better understanding of the behaviour and perceptions of this sizable, but mysterious, group of applicants.

Going forward, we will continue our stealth applicant analysis to further build a picture of what this ‘hidden’ cohort of applicants looks like further up the funnel to inform both marketing spend and engagement activity. In the meantime, check out the early results from the survey.



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