Rachel talks to ICEF Monitor about the growing role for digital in student recruitment

Following on from our presentation at the 2015 NARIC Conference last month, ICEF Monitor got in touch with us so that we could expand a little on exactly why digital is now a key plank of student recruitment strategies for HEIs, and the benefits of capturing and measuring the success of this to optimise activity earlier in the recruitment cycle.

The resulting article comprehensively references findings from our survey of HEIs. The key finding: universities recognise the potential of digital marketing (67% of respondents say that digital marketing allows them ‘to analyse where each enrolled student first interacted with us’) but 56% say they’re ‘unsure about how effective [their] digital marketing spend is’. Closing the gap between recognising that potential and fulfilling it is what we do at UniQuest.