Open Day recruitment: 4 things you probably deprioritise, but shouldn’t

It’s Open Day season! You and your teams have invested your time, money and talent into hosting stellar events that enable your prospective students to get all the feels for your university. With all the effort, and knowing how important your Open Days are to achieving your enrolment goals, you cannot settle for anything less than A+ recruitment and event follow-up. These tactics may seem obvious, but they’re often the ones that get demoted to the ‘nice-to-do list’. To ensure your hard work pays off to the max, keep these practices part of your event plans.

4 things to keep on your must-do list

    1. Personally invite students
      As in actually picking up the phone and calling every student you want to see at your event. Even the best emails go unread so it’s important you contact students via multiple channels, like SMS and traditional phone calls, to get them excited about your events. Having a proper conversation not only helps you build relationships with students, but it also enables you to flag any conflicts they have in attending well in advance.
    2. Send tailored follow-up to attendees
      You just hosted an amazing event and your prospective students are really excited about your university. Make sure you’re there for them with targeted follow-up that encourages them to progress to the next step while their enthusiasm is high.
    3. Don’t ignore your no-shows – no cookie-cutter mass follow-up here
      It’s really tempting to save time on follow-up by sending out a template ‘sorry we missed you email’, but you know personal is better. Pay at least as much attention to your no-shows as you do your attendees. Learn why they didn’t make it and direct them to the best alternative.
    4. Track and use data to steer all of your communications
      It’s no secret that the more you know about your prospective students, the better you can engage them. From the get-go, track data on student interests and preferences and use that insight to genuinely personalise your communications to see the greatest impact.

If you’d love to put all of this into action but could use some support in making it happen, feel free to reach Mary Evans at mary@uni-quest.co.uk.