Web Audit: international student recruitment

A practical guide to the 'little things' that will improve the prospective international student experience on your college website.

Dos & Don’ts: hosting web chats for prospective international students

Dos and Don'ts for hosting web chat events that drive enrollment.

Sustaining international yield amid turbulent times

How to mitigate the risks to your international yield through active and personal communications.

Managing through slowing demand from India

Potential Indian students are seeing a barrage of headlines warning them against studying in the USA. Jenni Parsons, international higher education consultant, shares case studies from the UK and Australia and advice for managing through this period of uncertainty.

Be creative in how you recruit students with WeChat

WeChat is so much more than instant messaging, so your student engagement approach needs to be too. 4 questions you should be asking to build a successful WeChat presence.

To improve yield, use the phone

Why the phone is your most powerful tool for engaging prospective students.

Do emojis belong in college email marketing?

We've been testing emojis in student recruitment emails. See our early results.

Are you optimized for these popular student email providers?

Learn the email providers that prospective students are using, and how it varies by country.

Build successful international agent relationships

Former agent Giuliana Bonvini shares do's and don'ts for US colleges and universities working with international recruitment agents.