Jennifer Parsons

Jennifer Parsons, Director of Marketing and Insights

Jenni leads UniQuest’s Behavioural Insights Division and the Email Marketing team that designs and delivers our partners email nurturing journeys. UniQuest has data from over 10 million communications with students which Jenni leads the Behavioural Insights Division in analysing for impactful, actionable insights to ensure that our partners remain at the forefront of student recruitment and engagement innovation. She joins UniQuest with 20 years’ experience of working in international education, which has included roles as Director of Internationalisation at LSBU and Head of Global Client relations at i-Graduate. For the past two years Jenni has been running her own consultancy, delivering research and strategic development to the UK HE sector.

Jenni has traveled extensively through her work in international education and just for fun. One of her favourite experiences abroad has been skydiving in New Zealand.