UniQuest has been selected by The University of the West of England (UWE Bristol) to provide a strategic enquiry management and offer conversion service in support of international student recruitment. UWE Bristol, one of the largest universities in the UK, attracts students from 140 countries worldwide – with growing numbers of enquirers and applicants.
UWE Bristol wanted a way to better engage enquirers and applicants and provide them with timely, consistent and personalised information in local language via telephone, email, instant messages, online enquiry forms and SMS. It also wanted greater insight into the student journey to inform targeting, marketing and recruitment strategies.
UniQuest was awarded the contract after a competitive tender process. UniQuest will manage student engagement with the support of a newly structured Student and Partnership Services team at the university and using a robust platform configured for relevance and flexibility.
Kelly Cotter, Associate Director International Office at UWE Bristol comments, “The University is dedicated to increasing the number of international students and is investing in mechanisms to support this. We need to be able to respond to rapidly growing numbers of international enquirers and applicants with increasingly sophisticated needs. UniQuest is able to provide a dedicated, scalable, professional and focused conversion service to meet this ever increasing demand. We want to be able to develop this solution in partnership with UniQuest. Working with UniQuest allows us access to a wealth of experience in enquiry management and we are excited to working with a dynamic, dedicated and customer focused team.”
Rachel Fletcher, co-founder of UniQuest says, “Our technology will enable more sophisticated student targeting and help UWE Bristol develop a single view of the student journey from enquiry to enrolment – informing marketing and recruitment strategies. We will work with UWE Bristol to assess the value of digital and email marketing as well as conversion activities such as online events. The university will also be able to better understand future demand and respond accordingly.”
An on-demand reporting function will let the university access real-time insights into the recruiting process from anywhere via a secure dashboard. The university’s strategy can be adjusted as appropriate based on engagement, digital lead analysis and online behaviour.
With an experienced and accountable project team at UniQuest, and a dedicated university resource, the service has gone live within four weeks of agreement. Natalie Letcher, co-founder of UniQuest comments, “We are working closely with the university web and marketing teams to streamline signposting on the university website and offer relevant entry points for prospective student to improve their experience of the university from the outset. The service will positively impact the September 2014 intake and we will demonstrate return on investment through critical data capture and analysis.”