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10 steps for hosting a digital student recruitment event that converts

As the COVID-19 pandemic puts the world in lockdown, higher education institutions are increasingly hosting events online to engage with their key audiences. We’ve been working with our university partners for years to maximise digital event registration, attendance and ultimately conversion to enrolment.
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Pillars of a High-Performing International Student Conversion Operation

Originally published in NAFSA’s Winter 2019 issue of the IEM Spotlight, learn the core competencies that are critical in driving prospective international student engagement and conversion.
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Gen Z Student Blog: Make Me Want to Choose University

A sixth form student from London discusses the challenges in navigating information from universities to weigh higher education against alternatives.
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4 Communication Nuances to Better Engage Prospective Students from China

Practical tips for stronger conversations with prospective students from China.
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International Student Recruitment Data You May Be Overlooking

3 international prospective student trends to watch at your University.
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5Cs of Structuring for Student Conversion Growth

Five considerations to ensure you’re equipped to meet your student enrolment targets.
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Do Emojis Belong in HE Email Marketing?

We've been testing emojis in student recruitment emails. See our early results.
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Dos & Don’ts for Universities Hosting Web Chat Events

What you should and shouldn’t do to make your next web chat event a successful student conversion activity.
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To Improve Student Conversion, Use the Phone

Why the phone is your most powerful tool for engaging prospective students.
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Why International Students Decline Your Offers

Analysis of the reasons African, Asian and European students give when they decline offers.