Event Optimisation
Make every student recruitment event a success. With our event optimisation service, you’ll have the digital tools, insights and manpower to significantly grow registration, attendance and enrolment.
Improve your event ROI
We help you maximise the return on your events with strategic student engagement that drives greater attendance and enrolment.
One-to-one recruitment
UQ Enrolment Advisers personally engage students by phone, email, WhatsApp and various other instant messaging platforms. Informed by insights captured in the UQ Platform, every message is tailored to each student to ensure it hits the mark.
THE RESULT
More students at your events
Personalised post-event engagement
Data-driven follow-up encourages students to the next stage in their journey, be it application, offer acceptance or deposit. We engage every student, including no-shows, who we approach to understand why they didn’t attend and to direct to the most relevant alternative activity.
THE RESULT
Increased student conversion
Strategic insight to maximise ROI
Throughout the recruitment process, we track and report real-time data on your students FAQs, interests, concerns and decision-making. We also collect event-specific data like attendance rates and student feedback to inform future event plans.
THE RESULT
Better targeting and optimised marketing strategy
Case Study: Managing digital events at scale
‘When we had to cancel Open Day and face-to-face activity due to coronavirus, UniQuest helped us launch a webinar series in just one week. Through the partnership, we rapidly gained a complex and scalable digital event operation which continues to achieve strong student engagement rates as lockdown eases.’
Clare Beckett — Director of UK Student Recruitment
Kingston University
251
UniQuest-managed digital events across the UQ partner group March to July 2020
24k
Prospective student registrants across the UQ partner group
50%
Average attendance rate across the UQ partner group