Underpinned by the latest student behaviour data and conversion insights, the Enquiry Experience Tracker is reassuringly powered by education experts Edified and UniQuest — the student engagement specialists.
Mystery shopping will be conducted during June and July 2021 across a representative sample of UK-based universities. It will cover six prospective student personas across both Home and International cohorts along with key enquiry channels including phone, email and live chat.
The enquiry experience will be assessed against 14 criteria including findability, responsiveness, clarity and personalisation. The scoring methodology has been informed by insights from over 1 million student journeys and reflects the UniQuest standard for effective student engagement.