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Join the 2023 global research round

EET-1

You never get a second chance to make a good first impression.

The Enquiry Experience Tracker is a syndicated research programme designed to help higher education institutions understand how well they respond to enquiries from prospective students.

Posing as prospective students, Edified’s mystery shoppers place enquiries through your key channels and analyse the responses.

Their experts score and benchmark the experience against other universities and colleges worldwide so you can understand your performance.

Participating institutions receive a personalised report including benchmarking, which enables you to:

  • Understand your performance compared with the broader sector
  • Identify how well you are meeting student needs and expectations
  • Pinpoint areas of strength and competitive advantage
  • Highlight opportunities to optimise the prospective student experience

You’ll receive a personalised university report, which enables you to:

  • Understand your performance compared with your competition
  • Identify how well you are meeting different student needs and expectations
  • Pinpoint areas of strength and competitive advantage across 14 criteria
  • Get recommendations to optimise the prospective student experience

See the results of the 2022 research >

  • Mystery shopping
  • Scoring methodology
  • What can you expect?
Mystery shopping

Mystery shopping

Mystery shopping is undertaken by different prospective student personas who place undergraduate and postgraduate study enquiries through your key channels like social media, email and live chat.

From a wide set of personas,  six of the most relevant for each country/region of the world are selected. Mystery shoppers take on these identities and ask about courses and other common topics, such as fees, accommodation, scholarships, admission requirements and processes.

The Standard registration includes six mystery shopping enquiries (6 personas x 1 enquiry each).

The Premium registration includes 24 enquiries (6 personas x 4 enquiries each).

Scroll down to view the information packs and find out the personas nominated for your region.

Mystery Shopping Website

 

Scoring methodology

Scoring and benchmarking

The enquiry experience is analysed and assessed by Edified’s digital communication experts. Evaluation criteria includes channel availability, responsiveness, communication quality, follow-up and impact.

Informed by the latest student behaviour data and conversion insights from more than 2 million student journeys managed by UniQuest, the scoring model reflects today’s standard for effective student engagement.

Scoring and benchmarking

 

What can you expect?

What can you expect?

You get a personalised report with benchmarking, analysis and recommendations for improvement. See an example institution report from 2022.

Sign up is now closed for the 2023 research round.

How your restults compare

 

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Join the Enquiry Experience Tracker 

The Enquiry Experience Tracker is a must-have for any data-driven student recruitment team.

Quantify how well your university delivers against key student engagement standards, and how your performance compares to your competitors.

You’ll be part of the mystery shopping and receive a personalised benchmarked report to support your student recruitment strategies.

Participation is simple and easy

1.  Register your institution
2. Complete a short questionnaire
3. Edified conducts field work and evaluation
4. Edified sends you a final report

Registrations for 2023 have closed. Registrations for 2024 will open in November.

Register your interest to participate or to receive a copy of the 2023 global results when available.

Download an information pack for more details on personas and packages:

  • UK
    Standard – £ 2,450
    Premium- £ 3,950
  • Europe
    Standard – € 3,250
    Premium – € 5,050

UK/EU Info Pack (pdf)

  • Australia & NZ
    Standard – AU $4,950 + gst
    Premium- £ 3,950
  • Europe
    Premium – AU $7,950 + gst
    Premium – € 5,050

ANZ Info Pack (pdf)

  • USA
    Standard – US $3,500
    Premium – US $5,500
  • Canada
    Standard – CA $4,950
    Premium – CA $7,950

NA Info Pack (pdf)